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Transforming the future of transportation

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Artificial Intelligence 

Improving your daily transportation operations with the help of AI 
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Our AI evolution: Building a robust artificial intelligence framework

Transportation and logistics is undergoing a significant shift. Artificial intelligence is changing the way goods are moved and managed globally. At Transporeon, our engagement with AI isn't a recent experiment, it goes back years and is rooted in a deep understanding of logistics processes, a wealth of data and a pragmatic adoption of intelligent transportation technologies.


Our current capabilities and vision for the future of logistics technology are built upon a solid history of applying AI to real-world challenges, forming the foundations of our approach. As highlighted in our publication "Five reasons why your business needs to join the automation revolution," automation in transportation technology is a key driver of this ongoing evolution.

Rule-based vs. GenAI: A practical distinction in transportation software

Rule-based AI: Precision and consistency for transportation operations

Sometimes called “statistical AI,” it operates using predefined rules and expert knowledge, making it effective for tasks requiring precision and consistency within established parameters. Think of it as a highly skilled operator following a detailed manual.

Generative AI: Adaptability and strategic guidance in logistics

Typically called Gen AI, this AI functions in contrast to rule-based AI – learning from extensive datasets, enabling it to adapt and provide strategic guidance in dynamic environments. It's more like an experienced strategist who can adjust plans based on real-time information.

Our AI Journey: Pioneering artificial intelligence in transportation

Well before the current widespread interest in Generative AI, we were already actively employing rule-based or statistical AI and machine learning to address specific logistical complexities. We've developed considerable expertise in automating core transportation processes – from price negotiation to shipment tracking and execution management.

Adding to this foundation, we leverage a unique and substantial pool of invaluable data originating from an extensive ecosystem of over 158,000 carriers and 1,400 shippers involved in transactions spanning deal-making, execution, and settlement. Having recognised the inherent potential of this data early on, our approach has evolved beyond mere collection to proactively using it to initiate transactions. For example, our systems analyse market conditions to recommend utilising the spot market and then autonomously facilitate procurement. This synergy of accumulated expertise and rich data resources has enabled us to develop statistical AI-powered solutions—our established products—which deliver tangible benefits to our customers, such as demonstrable cost reductions and enhanced operational efficiency through automation.

September 2020

Visibility ETAs powered by AI algorithms.

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June 2021

The launch of Autonomous Procurement.

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June 2022

Transporeons debuts predictive, on-demand spot rates powered by AI.

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September 2023

Transporeon introduces Autonomous Quotation. 

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2025

Transporeon rolls out internal AI agents

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AI in transportation drives efficiency

70
%
efficiency increase in quoting with AI
90
%
success in securing capacity with AI

Real use cases featuring
rule-based AI solutions

Our work with AI in transportation technology has already delivered tangible results for our customers
with our range of rule-based AI-driven products. These are not just concepts; they are real transportation software products,
providing efficiencies and cost savings every day for companies all over the world.

Autonomous Procurement: AI-driven spot freight optimisation

Dealing with the often complex area of spot freight procurement for road transport shippers can be a significant challenge. Our Autonomous Procurement tool addresses these inefficiencies directly. By applying rule-based AI and insights from behavioural science, it automates the entire process removing manual tasks and price negotiations. The result is significant cost savings – we're talking as much as 10% – amounting to hundreds of thousands of Euros each year for our customers in addition to improved efficiency and a clearer understanding of the market for shippers. As shown in the case study RPM Logistics Deploys Autonomous Truckload Procurement, our Autonomous Procurement tool provides significant benefits.

Autonomous Procurement: Try our interactive demo now.

 

 

Autonomous Quotation: AI-powered freight quoting

Generating quick and accurate quotations can be crucial for securing business. Autonomous Quotation uses rule-based AI to deliver precise quotations based on our price prediction model. It allows carriers to create tailored rules that suit their business needs, resulting in an infinitely scalable solution that is able to quote in seconds.

One transportation company used Autonomous Quotation together with our Market Insights tool to significantly reduce the time their operational staff spent on quoting. The outcome meant 24/7 operations and a 150% increase in turnover from their existing customers, while at the same time freeing up their team to focus on improving customer service.

Try out our interactive demo of Autonomous Quotation to see how you can create precise quotes, instantly.

Market Insights: Predicting spot prices with smart algorithms

Trying to predict the direction of spot prices is just guesswork. Our Market Insights solution uses an analytical approach using intelligent algorithms to forecast spot prices based on vast market data available to Transporeon. This means more informed decision-making regarding contract pricing and overall strategy. Try an interactive Market Insights demo here.

Access to real-time market data provides customers with a much better understanding of their contract pricing and helps to inform their strategic decisions. To find out more, read a real-life example of how Discordia shifted gears with Market Insights to drive efficiency and stay competitive using our Market Insights solution. Ultimately, Discordia improved their cost management and let them expand into new markets while strengthening their competitive position. Read the Discordia case study here.

Find out how Transporeon customer Schneider Electric benefitted from the greater visibility offered by Market insights here: Schneider Electric: Unlocking greater visibility into the market.

If you want to learn how you can start making smarter pricing decisions, try our Market Insights demo.

Visibility: Real-time tracking and predictive ETAs

Knowing the location of your shipments and their expected arrival times is key to smooth operations. Our Visibility solution uses intelligent algorithms to provide market-leading predictive Estimated Times of Arrival (ETAs) for both single and multi-modal transports. This level of accuracy allows for proactive management and improved communication across the supply chain. Learn more about how our Visibility solution helps customers to improve their services, including GEBA Trans who improved their customer service and transformed their daily operations with reliable ETA data, and Nestlé, who is using Transporeon Visibility to manage supply chain disruptions.

Read both case studies here:

Saint-Gobain Isover used Transporeon solutions to create a rapidly scalable visibility solution with high levels of automation. Saint-Gobain Isover now tracks 90–95% of their transports with highly precise arrival predictions with our Visibility solution, resulting in a 40% reduction in status queries and improved on-time arrivals. With more predictable waiting times at their reception, they are saving almost €50,000 annually in reduced fines. A tangible improvement indeed.

See how predictive ETAs can provide tangible improvements for your business in our free, interactive Visibility demo.

The transition to generative AI: Enhancing our operations and transportation technology solutions

The emergence of Generative AI has marked a significant turning point. At Transporeon we've been proactive in exploring its potential to enhance our operations and the value we deliver to our customers. Our approach prioritises practical application over mere technological novelty. We focus on integrating AI in ways that meaningfully improve our core functions and provide tangible benefits. One key aspect of this transition is the development and deployment of our internal Gen AI-powered agents. These tools are not just for informational support; they actively contribute to increased efficiency by performing specific tasks within our organisation.

The Vision: GenAI at the core of our future technology solutions

While Generative AI currently serves to build upon and improve our existing transportation technology products, we foresee it evolving to become the very core of our solutions. Our trajectory as a company is towards AI-driven solutions that manage broad categories within logistics – from the initial stages of deal-making over the execution of transports to settlement. We anticipate a future where our customers interact with intelligent AI agents to handle complex multi-step workflows with greater ease and efficiency.

Our vision involves AI systems that exhibit what we call "goal-seeking behaviour" – the ability to autonomously determine the necessary process steps to achieve a desired outcome. In the context of logistics, this could mean that customers simply specify their needs such as arranging transportation between two points and the system will intelligently figure out the optimal sequence of actions to make it happen.

This is where our established expertise in rule-based AI becomes particularly significant. While Gen AI will likely serve as the primary user interface and manage the overarching processes, the precision and accuracy of statistical AI will be crucial in ensuring the reliable execution of each individual step within those processes. Think of Gen AI as the orchestrator and statistical AI as the highly skilled musicians ensuring every note is played correctly.

Given our unique position—underpinned by rich data, extensive logistics expertise, and a proven track record with AI-powered solutions—Transporeon is poised to deliver on this vision and spearhead the AI-driven transformation of transportation and logistics. Our transportation technology is leading the way.

Commitment to Responsible AI Solutions

As we continue to integrate and innovate with artificial intelligence, we recognise the paramount importance of responsible development and ethical application. Our commitment extends beyond simply building powerful AI tools; it encompasses ensuring the safety, security and ethical integrity of our AI-driven solutions.

To this end, we have implemented robust evaluation and feedback processes to continuously improve the accuracy and reliability of our AI agents' responses and actions. This iterative approach allows us to identify and address potential issues proactively ensuring our AI operates as intended and delivers consistent value.

Furthermore we are actively developing and implementing several strategies to ensure the safety and compliance of our AI systems. This includes rigorous testing protocols, adherence to relevant data privacy regulations and a focus on building secure AI infrastructure to protect against cybersecurity threats. We also recognise the importance of navigating uncertainty and increased resilience during uncertain times and ensuring our AI contributes to that resilience.

 

We've embedded these principles into our AI development lifecycle. We aim to build trust and confidence in our AI-powered solutions. We believe that responsible innovation is not just an ethical imperative, but also fundamental to the long-term success and adoption of AI in the transportation and logistics industry. 

Transparency
Where feasible and appropriate we aim to provide clarity on how our AI systems function and make decisions.
Fairness
We are committed to mitigating bias in our AI models and ensuring equitable outcomes for all users.
Accountability
We are establishing clear lines of responsibility for the development and deployment of our AI solutions.
Cybersecurity
We uphold stringent data protection standards and robust cybersecurity for our AI systems and their data.

Resources to Explore AI in Transportation

The AI Shift in Transportation Management

The AI Shift in Transportation Management

AI adoption is fast becoming top criteria setting industry leaders apart from those falling behind – is your strategy in place? Join senior execs from ArcelorMittal Steel, Bekeart, Fercam, Hegelmann Express GmbH and S2Data alongside Trimble expert, Bernhard Schmaldienst and industry analyst, Adrian Gonzalez, to revisit the themes that define who’s winning and who’s falling behind.

REGISTER FOR ROUNDTABLE
Transportation Pulse Report 2026

Transportation Pulse Report 2026

AI is reshaping business. How are leaders in logistics responding today? Based on 200+ responses from supply chain and logistics executives in the US and Europe, our latest Pulse Report is your essential guide to:

 

  • Navigating the change
  • The state of AI adoption 
  • The required steps for success

READ THE REPORT
AI and the Next-Gen Platform

AI and the Next-Gen Platform

  • Discover how AI is reshaping software, work and logistics.
  • Hear Jonah McIntire explain the new economics of AI.
  • Learn how automation shifts roles and boosts efficiency.
  • See how Transporeon applies AI across real supply-chain use cases.

WATCH THE RECORDING
Harnessing AI in transportation and logistics

Harnessing AI in transportation and logistics

As logistics players face a perfect storm of operational challenges, AI is already delivering measurable operational improvements across the logistics sector. Gain clarity and confidence with Richard van Hooijdonk’s expert commentary on navigating the future.

READ THE WHITE PAPER
Discover your ROI with Autonomous Procurement

Discover your ROI with Autonomous Procurement

Autonomous Procurement completely rethinks the spot buying process. Using a combination of AI, machine learning and behavioral science it finds capacity on the spot market faster and cheaper - at times cheaper than your contract rates. Use our ROI calculator now to check how much you will save.

Calculate your ROI now
The AI Ride in Transportation Podcast

The AI Ride in Transportation Podcast

Discover how AI is reshaping logistics, supply chains and transport in The AI Ride in Transportation. Hosted by futurist Richard van Hooijdonk with experts from Transporeon and Trimble, this podcast delivers insights every leader needs to thrive in an AI-first world.

Watch now

Leading the AI transformation: Explore the potential with Transporeon

At Transporeon our journey in leveraging artificial intelligence is far from over. We are continuously exploring new possibilities, refining our existing solutions and developing innovative AI-powered tools that address the evolving challenges of the transportation and logistics landscape. Our deep understanding of the industry coupled with our commitment to responsible and practical AI implementation positions us as a knowledgeable guide for businesses looking to navigate the next level of logistics.

We've demonstrated not just the potential of AI but its tangible benefits through our established statistical AI products and the exciting advancements we're making with Generative AI exemplified by our internal efficiency-driving agents. Our vision for the future is one where AI seamlessly integrates into core logistics processes empowering businesses to achieve new levels of efficiency, visibility and strategic decision-making.

Start exploring the intelligent future of logistics and see how AI can specifically benefit your operations

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FAQ: AI in Transportation & Logistics with Transporeon

AI in Logistics

How is AI changing the transportation and logistics industry?

AI is transforming the industry by automating processes, improving efficiency, providing real-time visibility, enabling better decision-making, and optimising resource allocation. It addresses challenges like volatile markets, complex supply chains, and the need for greater sustainability.

What's the difference between statistical AI and Generative AI?

Statistical AI uses predefined rules and data analysis to solve specific problems with precision. Generative AI learns from data to create new content and provide more adaptable solutions in dynamic situations. Both have valuable applications in logistics.

Is AI replacing human workers in logistics?
AI is primarily augmenting human capabilities, automating repetitive tasks, and providing decision support. It's creating new roles and allowing logistics professionals to focus on more strategic and complex activities.

Transporeon's AI Solutions

What AI-powered solutions does Transporeon offer?

AI is transforming the industry by automating processes, improving efficiency, providing real-time visibility, enabling better decision-making, and optimising resource allocation. It addresses challenges like volatile markets, complex supply chains, and the need for greater sustainability.

How does Autonomous Procurement help shippers?

Statistical AI uses predefined rules and data analysis to solve specific problems with precision. Generative AI learns from data to create new content and provide more adaptable solutions in dynamic situations. Both have valuable applications in logistics.

How does Autonomous Quotation benefit carriers and brokers?
Autonomous Quotation enables instant and accurate quotes, increases win rates, improves efficiency, and maximises profitability.
What is the role of Market Insights?
Market Insights predicts spot prices, enabling better contract negotiations, strategic planning, and cost management.
What benefits does Visibility provide?
Visibility offers real-time tracking, accurate ETAs, proactive exception management, and improved communication across the supply chain.

Transporeon's Approach to AI

How is Transporeon using Generative AI?

Transporeon is using Generative AI to enhance existing solutions (e.g., Autonomous Quotation) and develop new tools like AI agents (e.g., Pascal, Celina, Ada) to automate internal processes and improve efficiency.

What is Transporeon's vision for the future of AI in logistics?

Transporeon envisions AI-driven solutions that manage broad logistics categories, with AI agents that can handle complex workflows and autonomously determine the best course of action to achieve desired outcomes.

How does Transporeon ensure responsible AI development?
Transporeon is committed to ethical AI practices, focusing on transparency, fairness, accountability, data protection, and security. We have robust evaluation and feedback processes to ensure the safety and reliability of our AI solutions.

Next Steps

How can I learn more about Transporeon's AI solutions?

You can contact our team to discuss your specific needs and explore our AI-powered solutions in detail.