Digitalization is the secret ingredient that keeps your pasta fresh

About Barilla

Founded in 1877, family-run food company Barilla is a world leader in Italian products such as pasta, bread and sauces. Having access to reliable, real-time transport data is one of the essential ingredients required for getting two million tons of food onto kitchen tables in across 100 countries, every year. The company has a special attention for sustainability.

In 2020, Barilla replaced road transports headed for Germany with three dedicated trains from Parma in Italy to UIm for 70% of its products. This means 5000 less trucks on the road and 6000 tons less of CO₂ per year.

Going forward, Barilla will continue to swap fossil fuels for bio-energy and deepen its engagement with the circular economy in support of European-wide initiatives to dramatically reduce CO₂ emissions by 2030.

With lead times of 24-48 hours, logistics is crucial.

When success depends on shipping 250,000 truckloads of dry and fresh goods each year, logistics earns a seat at the head of the table. Delivering against lead times of between 24-48 hours means one thing is certain despite market fluctuations: today’s task is to plan tomorrow’s loads.

Transporeon has simplified and sped up processes.

A cost-effective way to simplify their interaction with carriers has proven essential. Barilla relies on Transporeon for Transportation Execution and Time Slot Management, simplifying and speeding up processes as the company grew. It also made it easy to exchange information with carriers (many of whom use Transporeon themselves).