Ulm, Germany – 9 April 2025 – Transporeon, a Trimble company and a leading transportation management platform with one of the largest logistics networks in Europe, has announced a significant expansion of its Freight Marketplace solution. The company is introducing new capabilities specifically designed for the forwarder-to-carrier spot freight market, marking Transporeon's strategic entry into the traditional Freight Exchange segment.
While Transporeon's platform has long facilitated connections within its extensive network, this expansion directly addresses the dynamics between freight forwarders seeking reliable capacity and asset-operating carriers looking for spot loads. It offers a modern, efficient alternative to established freight exchanges, leveraging Transporeon's technological foundation and vast user base.
This enhanced Freight Marketplace functionality tackles common pain points in the spot market. It introduces a disruptive pricing model: free access for forwarders posting shipments and a flat, low monthly fee of €100 for carriers, regardless of company size or user count. This typically represents an average of 50% in cost savings compared to other incumbent platforms.
Built with modern technology and drawing on Transporeon's deep industry expertise, the expanded Freight Marketplace features an intuitive interface. The key innovations include:
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AI-powered verification: automated checks of carrier identity and insurance details replace cumbersome manual processes, delivering greater speed and accuracy.
- Integrated negotiation: price negotiation occurs directly within the platform, enhanced by access to anonymised market rate benchmarks and trends, moving beyond inefficient offline haggling.
‘This is a strategic expansion for Transporeon, leveraging the power of our platform and network,’ said Jonah McIntire, Chief Platform Officer at Transporeon. ‘We are now extending our proven capabilities to specifically serve the forwarder-carrier spot market, a segment that deserves modernisation and lower prices. We are introducing a significantly more cost-effective, efficient and transparent solution, incorporating AI and integrated negotiations to fundamentally improve how forwarders and carriers connect and transact spot business.’
The launch of these new capabilities follows strong market interest. Ten anchor forwarders are already actively using Freight Marketplace for their spot freight needs, migrating volume previously handled via other Freight Exchanges. Thousands of carriers have joined a waitlist and will gain live access to these new forwarder-focused features starting in April.
‘As a leading freight forwarder, we are always looking for innovative solutions that enhance efficiency and transparency in the spot freight market,’ said Markus Fuerlinger, chief information officer at Gartner KG. ‘Transporeon's Freight Marketplace presents a compelling opportunity to streamline our operations, providing a modern, cost-effective alternative to traditional freight exchanges. With its intuitive interface, integrated negotiation tools and AI-powered carrier verification, we see great potential in this technology to improve how we connect with reliable carriers and manage our spot freight needs.’
The expansion of the Transporeon Marketplace into the forwarder-carrier segment signals a new phase for the European road freight spot market, leading to enhanced efficiency, greater transparency and improved accessibility built on a trusted, large-scale network.