Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Marketing analysis
If you agree to “marketing analytics cookies” in our cookie banner, we may link the following information:
- Information about your visit to our website, e.g. how you reached our site and how you navigate through our website, as well as information about your end device (e.g. operating system), including your approximate location (e.g. city) determined from the anonymised IP address. We collect this data using Google Analytics, provided you have agreed to the corresponding service cookies.
- Forms completed by you on our website, e.g. to request white papers, demo versions, contact forms.
- Newsletters ordered by you from us and, where applicable, your use of the newsletter and other communications sent by us to you.
- Data from our customer management systems (e.g. industry, contract data) if you are a customer or potential new customer and your e-mail address stored with us.
We link this data using cookies or other information you provide, e.g. your e-mail address.
We evaluate the data to understand and optimise the efficiency of advertising measures. For example, we can determine which advertising campaigns on Google or social networks have led to visits to our website, downloads of white papers or new customers. The evaluation results do not contain any data that allow conclusions about your person, but are anonymous, aggregated reports. We do not use the aggregated data to create individualised marketing profiles that we can use to target you personally.
The legal basis for the marketing analysis is your consent according to Art. 6 Para. 1 clause 1 lit. a GDPR. You can revoke your consent via the cookie banner at any time. Your data are then no longer used for marketing analysis.
We store the data on which the marketing analysis is based (e.g. on website visits, entries in the customer management system) according to the respective specifications or purposes. We store the aggregated data without personal reference for two years. The results of the marketing analyses themselves (reports) have no personal reference.
We may use technical service providers for the implementation of the marketing analyses. These may also be based in the USA. The EU Commission has not issued an adequacy decision for the USA. To ensure an adequate level of protection, agreements are concluded with the data recipients in the USA in accordance with the EU Standard Contractual Clauses, which you will receive from us upon request.
Manage Consent Preferences
Strictly Necessary Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Cookies for marketing analyses
If you agree to these cookies, we may link information about your visit to our website (e.g. how you reached our site, pages viewed) and your end device (e.g. operating system), including your approximate location, with other data available to us. This may include data from our customer database and data about newsletters you have subscribed to or forms you have completed (e.g. to request white papers). We can evaluate the data linked in this way in order to understand and optimise the efficiency of advertising measures. In doing so, we do not create and use marketing profiles assigned to you by name for personalised marketing, but only create anonymised, aggregated evaluations.